Weltladen campaigns
We have been supporting the Weltladen Dachverband in developing campaigns for many years.
- Design
- Text and concept
- Video and animation
Challenge
There are over 900 world shops in Germany. Some of the shops are run by older people on a voluntary basis, while others are managed by experienced young people. The digital and print communication materials must therefore be easy for all shops to use—and must appeal to very different age groups.
Implementation
For the annual World Shop Day, we worked closely with the World Shop Umbrella Organization to develop messages, themes, and cross-channel communication materials. We also traveled throughout Germany with our cameraman Gernot Bayer to raise awareness of the comprehensive educational work being done and to cover the International Fair Trade Summit.
Impact
From Flensburg to Lake Constance, our posters, accompanying booklets, and social media templates accompanied the diverse campaigns of local world shops and enlivened the umbrella organization's website and Instagram channel, resulting in an increase in followers.
