European election campaign
In order to counteract the growing influence of anti-democratic forces and secure achievements in climate and nature conservation, the German Nature Conservation Union commissioned us to develop a campaign for the 2024 European elections. The goal was to provide member organizations with an effective and straightforward communication package so that they could mobilize as many voters as possible.
- Design
- Strategie
- Text und Konzept
Challenge
Low voter turnout in the last election and the lowering of the voting age to 16 presented both an opportunity and a challenge for the campaign to mobilize target groups for the 2024 European elections. With humor, serious content, and bold design with attitude, we built a bridge for the campaign materials to provide both large member organizations such as WWF and Campact, as well as small regional nature conservation associations, with the most meaningful communication materials for them.
Implementation
In close consultation with the communications team and our partner agency sustentio in Berlin, we developed a communications package that included open data and ready-to-use templates for member organizations. The campaign materials were supported by a website that offered a comparison of political parties and other important background information on the European elections.
Impact
#natürlichwählen took off: Over 11,000 visitors checked out the website, spending almost three minutes there, a strong figure for political education offerings. Around 300 social media posts ensured broad visibility and above-average engagement. The majority of member associations disseminated the campaign content across many channels such as Instagram, X, LinkedIn, TikTok, Mastodon, WhatsApp, and at public events reaching the target groups at the right time.
