Brand development for Recosal

Challenge

Recosal does not view production waste as rubbish, but rather as a valuable raw material. Using efficient high-tech equipment and its own in-house laboratory, Recosal processes plastic waste into high-quality granulate. In doing so, the company actively contributes to the circular economy and sustainably reduces CO₂ emissions.

To better reach B2B customers, we supported Recosal with the conception and design of marketing campaigns and at a trade fair.

Implementation

In joint dialogue, we developed a corporate design whose modern, monochrome look visually conveys the company's high technical standards, proximity to science, and innovative strength in a contemporary way.

With our copywriter Edgar Linscheid, we developed target group-oriented communication materials for the website, social media, and print.

For the Fakuma recycling trade fair, we developed a comprehensive design concept and oversaw production through to printing. Our services included

Impact

In marketing and at various trade fairs, Resocal was able to optimally communicate its recycling services and convince industry professionals with the materials we designed.